Wednesday, May 22, 2013
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Keeping Good Records Helps Sustain Small Businesses



The dreamers who start small businesses focus on doing what they love. Whether it's baking, brewing, welding, or making widgets, they yearn to do the work that inspired them to launch their dream.

But if they want to keep the business going, they need to make time to create and maintain the financial records that will provide perspective on their progress, satisfy tax authorities, and document their success.

Get ready

Denise Cote, owner of SOHO Bookkeeping and Support Inc., Anacortes, Wash., is familiar with these dreamers. Her small-business clients' need for recordkeeping resources inspired her to write "Just the Basics: Starting a Business and Creating a Good Bookkeeping System."

"There's a lot more to business than just renting shop space and starting to make and sell your products," Cote says.

While it's important to have a product or service that customers are willing to pay for, Cote says it's also essential to figure out how to track costs, profits, losses, and tax obligations.

"The most common mistake many new business owners make is they don't even bother to start a bookkeeping system from the start of their business," Cote says. "They only start thinking about it after they get the proverbial shoebox full of paper that goes back six months. At that point, it becomes so overwhelming they don't even know what they're looking at anymore."

Cote advises new business owners to look for free or low-cost classes in their community. Books, videos, and webinars also can offer information. The Small Business Administration, community colleges, cooperative extension services, libraries, and nonprofit organizations may sponsor classes or offer resources.

It's essential to track costs, profits, losses, and tax obligations.

Cote adds that business owners should learn the basics even if they plan to use an accountant or bookkeeping service so they can accurately interpret financial reports and ask intelligent questions.

Bookkeeping basics

A good bookkeeping system should track your financial status by recording:

  • Expenses, which includes creating a filing system to tally and retain receipts and other documents that verify expenses. If you use a portion of your home for business purposes, you should track tax-deductible home-related expenses, which can range from utilities to property taxes.

  • Tax obligations, including income taxes, payroll taxes, and sales taxes. These expenses deserve added attention because of the potential consequences if handled improperly.

  • Income, based on payments from customers. You also must monitor unpaid invoices so you can pursue payment while remaining aware of potential losses.

Pick the right system

The Internal Revenue Service (IRS) allows you to keep records in the manner that works best for you. You should, however, plan to record income and expenses in a format that makes it possible to quickly create financial reports so you know where you stand at any point in time.

Failing to anticipate tax obligations creates big problems for small businesses.

This system can vary based on the nature of your income and expenses. A retail business that makes many small sales every day can benefit from buying a cash register linked to a computer that automatically records sales, for example. If you make only a few large sales a month, with minimal expenses, you might manually enter income and expenses into a paper ledger.

While the simplicity of a paper-based system can be tempting, many business owners save time with computer software such as QuickBooks®. If you're working with accountants or bookkeepers, they might recommend software compatible with their systems to make it easier to share information.

Understand tax obligations

Cote says failing to anticipate tax obligations creates big problems for small businesses. Even if you are the sole employee, you probably will be required to make quarterly tax payments. If you hire additional employees, your tax obligations become more complex.

"You have to go in to hiring employees with the knowledge that their entire gross wage prior to taxes—plus an extra cost of about 8.5% on top of that for the employer's share of costs such as Social Security—is not your money to keep," Cote says. "This is money that will eventually pass out of the business' hands into the various government entities that take a portion of an employee's paycheck."

Keeping personal records separate from business records is a much cleaner way of doing business.

In addition, your business may have to pay state or local sales and use taxes. Cote advises businesses to continually set aside funds to cover these obligations in a separate account so you can make payments in a timely manner. She notes that if businesses fail to make tax payments, the IRS and other tax authorities will act quickly to seize funds and assets.

"This has to be as high a priority as buying your inventory," Cote says. "It can put you out of business."

Separate business and personal records

Many small-business owners say their business is their life, which makes it tempting to mingle their financial records. Yet keeping personal records separate from business records "is a much cleaner way of doing business," Cote says.

Some very small sole proprietors might be able to run a business from a single checking account, but Cote always encourages her clients to open a separate business account to make it easier to track business spending.

A separate account is required for tax and liability purposes if the business is organized as a corporation, limited liability partnership (LLP), or limited liability company (LLC).

"It eliminates many questions from inquiring minds and prying partners," Cote says.

Some small-business owners operate multiple businesses. In that scenario, separate records should be kept for each business.

Businesses can succeed or fail based on their ability to record and understand income and expenses.

Recognize the consequences

Cote has watched businesses succeed or fail based on their ability to record and understand income and expenses.

"I've worked with many different small businesses over the years and the most successful ones—the ones that are still in business today—are the ones that care about the accounting side of the business," Cote says.

Bookkeeping best practices

  • Learn the basics from classes, webinars, books, or other free or low-cost resources.
  • Maintain ongoing records on income and expenses.
  • Create a system to file receipts for all business expenses.
  • Keep personal records separate from business records.
  • Open a separate account to set aside funds for taxes.
  • Periodically review records to create a financial report on the health of your business.

Keeping good records can help you:

  • Stay current with taxes related to payroll, income, and sales.
  • Set prices that allow you to meet expenses and even generate a profit.
  • Select the location, inventory, and supplies that are affordable for your business.
  • Understand cash flow so you know how much money you need at any given time.
  • Document your success if you need to apply for a loan for cash flow or expansion.
  • Figure out how much you can afford to "pay yourself" so you can cover personal expenses and reap the rewards of your hard work.


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