Television pitches from car companies still pan over those breathtaking outdoor scenes, still promote those low, low-priced deals and, increasingly, talk about their cars' high gas mileage. But now some companies are adding another enticement: free maintenance for your new car.
That's an issue most buyers don't think much about. But the cost for those oil changes, windshield wipers, and brake pads isn't covered by a regular warranty. And it can add up to $1,000 over four years, according to automotive website IntelliChoice.com.
Should free maintenance sway your opinion? Only if it's a car, SUV, or van that you like anyway. But if you're deciding between two or three similar models, it could tip your choice toward the one with free maintenance.
In past years, free maintenance has been a perk for buyers of luxury brands whose companies worried that high maintenance costs were spooking potential buyers. BMW adopted an early version. More recently, Detroit luxury brands Lincoln and Cadillac have added such plans. And now, mainstream brands Toyota and Volkswagen have launched free maintenance programs for new car buyers as well.
Free maintenance does help your budgeting for car costs. "The offer of free maintenance is a great way for consumers to reduce the overall budget they need to set aside for owning a vehicle and provides a secondary level of comfort and peace of mind in the vehicle they choose," says James Bell, executive market analyst at Kelley Blue Book, Irvine, Calif.
Auto companies, of course, hope that free maintenance will prompt you to visit the very profitable service departments of their dealers. Maintenance or repair at the dealership almost always costs more than at an independent auto repair shop. A study by the auto repair website AutoMD found that a car owner can save an average of $300 a year by using an independent shop vs. a dealership.
"Routine maintenance like oil changes will be much cheaper at independents unless the dealer is running a promotional special," says AutoMD president Sean Evangelist. And if you do need to replace pads and rotors on front disc brakes not covered by free maintenance, the AutoMD report estimates it would cost an average of $330 at a dealership vs. $265 at an independent mechanic.
AutoMD points out that, contrary to popular belief, having maintenance or repairs done away from the dealership does not void your warranty coverage as long as you keep careful records. But if you do need a repair covered by warranty, go to a dealer for a free repair.
Instead of the traditional three years or 36,000 miles, many warranties now cover engine, transmission, and other power train components much longer. For instance, General Motors and Chrysler brands now offer five-year, 100,000-mile power train coverage. Ford offers five-year, 60,000-mile coverage. Other companies fall into a similar range. Be sure to check the warranty for any car on your shopping list.
Here, in alphabetical order, are auto companies offering free maintenance and the details of their programs:
With a purchase as big as a car, you need to do very careful homework. Check prices, standard equipment, and gas mileage at websites like Kelley Blue Book, Edmunds.com, and TrueCar.com. An offer of free maintenance is one more factor to add to your research.
Jerry Edgerton is an automotive writer whose work has appeared in Money and other national magazines. He also is the author of "Car Shopping Made Easy."
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